Photo of Rui Zhou

Rui Zhou

周睿 (Zhōu Ruì)
Pronunciation: /ɹweɪ dʒoʊ/ — "Rway Joe"
Penn State University
PhD Student, Department of Economics

I am a first-year PhD student in Economics at Penn State University. I received my B.A. in Finance (Financial Economics) from Peking University.

My research interests lie in Behavioral Economics and Microeconomic Theory.


Research

Working Papers

Majority vs. Minority Framing of Peer Information: Evidence from a Field Experiment on Property Fee Payments
with Peng Chang, Tianyi Che, and Juanjuan Meng
Abstract

Resolving public goods problems is important, yet field evidence remains limited. We conduct a field experiment on property fee collection with 2,669 households in a Chinese residential community with limited legal enforcement, providing identical peer information framed as majority compliance (positive) or minority non-compliance (negative). Negative framing accelerates payment by 4.4 days on average, a 35.5% improvement relative to the control, while positive framing has no significant effect. Effects are heterogeneous: payment speed increases by 82.3% among early payers and 17.5% among late payers, but decreases by 12.1% among on-time payers. These findings highlight the importance of peer information framing and payer heterogeneity for norm-based interventions in real-world public goods settings.

Keywords: Public goods provision; peer information; framing effects; payment compliance

Accepted for presentation at the 86th Academy of Management (AOM) Annual Meeting, 2026.

Education

2025 –

Ph.D. in Economics

Penn State University
2024

Exchange Student

University of Michigan, Ann Arbor
2021 – 25

B.A. in Finance, Financial Economics Track

Peking University
Guanghua School of Management

Teaching

TA
ECON 104 — Introductory Macroeconomics Penn State, Spring 2026 Instructor: Dave Brown
TA
ECON 104 — Introductory Macroeconomics Penn State, Fall 2025 Instructor: Paul Kagundu
TA
Advanced Microeconomics Theory (Graduate) Peking University, Fall 2024 Instructor: Fanqi Shi
TA
Behavioral Economics Peking University, Fall 2023 Instructor: Juanjuan Meng

Lecture Notes

Notes from courses I have taken. Feel free to use them — corrections and suggestions are welcome.


Miscellaneous

Outside of economics, I enjoy running, singing, and exploring new places.

My Chinese given name 睿 (ruì) means "wise" or "sagacious." The closest English approximation is "Rway" — rhymes with "way."

I also maintain a Chinese blog where I share course notes, study tips, and personal reflections.